Hi, it’s me — Nicole Gates Photography in McAllen, Texas.
Let’s talk headshots for a minute. Some women walk into my studio for the fun of it, and some walk in because they need updated business portraits. The secret? I’m known for fun photo shoots and a pampering experience, but I also know how to create business headshots in McAllen that sell.
Because boring photos don’t sell. People decide in seconds whether to trust you or not, and 94% of that first impression comes down to how you show up visually. For my fellow Texans, it’s like walking into H-E-B and choosing wine. The label matters. If the label looks good, it’s going in the cart.
Why Headshots Are More Than Just Photos
Your headshot isn’t just a box you check because your boss said so or because your LinkedIn profile is 10 years out of date. It’s the first impression people have of you, whether they’re thinking about hiring you, buying from you, or following you.
Research shows that people form opinions on visuals in under 50 milliseconds. I don’t even know how to count milliseconds, but I do know this: I make decisions based on visuals every single day. The book I read. The wine I buy. The billboard I remember. Even the ads I don’t like; I still saw them, and that’s what counts.
What Research Says About First Impressions
Stanford ran a study and found that voters accurately predicted the winners of elections just from campaign images alone. People remembered the faces, the names, and voted based on what they’d seen for a few seconds on yard signs.
And when it comes to hiring professionals — like attorneys — a professional headshot can increase perceived competence by over 70%. That means your photo isn’t just “nice to have,” it’s a tool that affects how people decide to trust you.
Translation: your audience decides who you are before you even open your mouth.
Why Your Current Headshot Might Be Hurting You
So let me ask you — look at the photo you’re using now.
Is it really you?
Do people recognize you when they meet you in person?
Do you look approachable, confident, and like the person someone would want to hire?
If your photo feels stiff, fake, or like you were just a number to the photographer… that’s not your fault. That’s on them. And it’s costing you.
Headshots Can Be Fun and Strategic
Here’s the part people don’t expect: business portraits don’t have to be stiff or boring. My sessions are fun, comfortable, and still intentional. We laugh, we experiment, and I bring out your personality so your headshots work for you long after you leave my studio.
This is your invitation to book a shoot with me at Nicole Gates Photography in McAllen, Texas. Let’s update your look, try something different, and create images that actually represent you.
Book Your McAllen, Texas Headshot Session
Ready to update your headshot in McAllen? Let’s do this. Visit Nicole Gates Photography and click on Contact to inquire or book your session.
Your time is money. Your image is trust. Let’s make sure your photos are working as hard as you do..
Ready to update your headshot in McAllen, Texas? Contact Nicole Gates Photography today and let’s create images that are fun, strategic, and authentically you.
